Magdalena Reiter has a recipe that her grandmother used. Her grandmother’s grandmother’s grandmother used it, too. In fact, Magdalena is the 9th generation to bake with her chocolate rum cake recipe, which came over with her family from Italy. “Rum cake is common all over Europe, but to do it right you have to do it by hand,” Magdalena said. “I’ve had other people try and copy it themselves, but they can’t.”
Dolcissimo Desserts had its beginnings when she made the cake for the first time in 1980 with her mother. “The recipe was packed away in a box,” Magdalena said. “Then one days I heard her yell, ‘I found it!’”
Magdalena guards her recipe as a secret, so she won’t give you too many details besides that it seasons for over six months in a rum glaze, and it is so boozy that you have to be over 21 to sample a bite of it at market. She offers price specials for Haile Farmers Market customers.
Magdalena has had so much success baking and selling her cakes that she now ships them out in the mail to customers all over the country. “My cakes don’t come off a conveyor belt,” she said. “It’s an heirloom that’s a part of my culture.”
Magdalena wants to inspire other women of her generation to become entrepreneurs like her, and she started the Jen-Boomer Foundation, a 501c3 non-profit that provides seminars and workshops for Baby Boomer women. A portion of the sales from Dolcissimo Desserts helps to fund the organization. Magdalena says it encourages women to become “What I REALLY want to be when I grow up... again!”